Head / FUSE (IT)
Ludovica Federighi is a Branded Entertainment specialist and a Content Marketing enthusiast. She has capitalized on the experience gained over 15 years of working in the Big Events / Live shows / TV shows sector to create in 2012 the first Italian Branded Entertainment Unit in Magnolia (Banijay Group).
Federighi is now Head of FUSE, the content marketing agency of Omnicom Media Group born to create partnerships + experience for Brands with a focus on Sport, Entertainment, Causes and Culture.
She attended Media, Digital and Branded Content Juries @EFFIE Awards, Eurobest, Crystal Awards, ADCI Awards. Her works for Samsung (Magnolia) and Google (FUSE) were awarded @Cannes Lions, ADCI Awards and EFFIE Awards Italy.
She firmly believes that Brands, Media Companies and Creative Agencies can, and should, be important actors in cultural change and environmental sustainability.
Previous experiences: Trident Agency, F&P Group, Magnolia Banijay.
Customer Experience: Samsung, Barilla, Google, Carlsberg, Renault, Nissan, Mercedes, Max Mara Group, Swatch Group, Estee Lauder, Audi Fiat, Campari, Illy, Ford, McDonald’s, Kia, Sky, Whg, Audible, Easyjet, Lidl.