British Council Jump European Music Market Accelerator Milano Music Week
Shape your future.
17–19 november 2020
Tickets Area Pro


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Thursday 19 November

Ideating Fashion, Marketing Merch

3:00pm - 3:45pm

Meeting 1 (presented by JUMP)


From an iconic white logo on a black shirt to entire fashion lines, designed or co-branded by artists, apparel has become an integral part of almost every artist's income stream and an important element of visual brand positioning.
In the midst of the pandemic, mainstream online sales platforms appear to be the winners, but fans have been showing support for their favourite labels and artists. Though it might not compensate for the loss of a busy merch booth at a sold-out arena show, mail order has certainly been boosting direct-to-fan sales.
So, what kind of product works for what artist, and what are the most effective and cost-efficient ways to produce and market? If anything positive is to come out of all this, what experiences can contribute to more proficient and thought-through business opportunities once the crisis is over?

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Thursday 19 November