British Council Jump European Music Market Accelerator Milano Music Week
Shape your future.
17–19 november 2020
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Wednesday 18 November

Every cloud has a silver lining? The music ecosystem towards a more sustainable future

11:00am - 12:00pm

Meeting 1 (presented by JUMP)


The past few months have proved to us that living in isolation is not healthy, either from a human point of view or from an economic one. Continuously promoted by the European Union, cooperation amongst diverse players is seen as the best strategy to support the future of culture in general, and of music in particular. Today more than ever, the music ecosystem needs a lot of support and a lot of smart, innovative, quick ideas, that could lead towards a more sustainable future.

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Wednesday 18 November