British Council Jump European Music Market Accelerator Milano Music Week
Shape your future.
17–19 november 2020
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Wednesday 18 November

Content sectors and cross-innovation: is that possible? Introducing CreativeSHIFT

2:45pm - 3:45pm

Meeting 1 (presented by JUMP)


In the current time of increasingly digital civilisation and economics, innovation has to take a completely different route and become "cross": cross-cutting, cross-disciplinary and cross-sectorial. It is time to change the old management models, which are established and reassuring but outdated, and dare to cross-breed experiences, cultures, resources, skills, channels, and sectors, integrating the digital and physical.
How can we make this happen in the cultural and creative field? By supporting exchanges between very different perspectives, by establishing a wide-reaching approach within the content industries.

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Wednesday 18 November